I find myself reading the cluetrain manifesto more often than I listen to Lionel Richie, and yet I have never talked about it before.
So here is my first effort to share a little bit of what I know about the cluetrain manifesto.
The Cluetrain Manifesto is an amazing set of 95 theses put together to foresee and to warn the newly connected marketplace (aka internet). It was first published in year 2000 by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger.
Although internet has came a long way since 2000; we never really understood the power of this manifesto, companies were busy in capitalizing and consumers were busy spending or just getting along… until the social media revolution (it was always present but not visible or understood) as we see in today’s internet.
Here is how the writers of the cluetrain manifesto meant to express themselves.
A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies.
There are many related resources available. Just follow the “read only” site of The Cluetrain Manifesto.
